Campaign Management

Create an Account

How to create an account in Adzglob DSP?

adzglobe should be able to help you out with creating an advertising campaign. Before you can start launching your mobile campaigns through our Mobile DSP, you need to create your account first. Please go through the below steps to understand the campaign setup on our platform.

Create an Account

» Sign Up for your account

» Enter your Username, First Name, Last Name, Email, Company name, Country, and Phone number and then click Sign Up

» Contact your account manager to finish creating your account or send email to verify@adzglobe.com  to request for activating your account.

Login an Account

Please go through the below steps to understand the campaign login on our platform.

» Log in to your account. Or click here

» Please mention your Username and Password

» Then click Login

» Login with the Credentials provided and the password sent to your mail. If you not remember the password, please click on “Forgot Password” link to reset the password.

Setup a campaign

Please go through the below steps to understand the setup a campaign on our platform.

» After Log into Adzglobe account, you can set-up your campaign first,click the Campaigns tab, then proceed to the next step.

» Click on New Campaign

» Enter a CAMPAIGN NAME > Offer Name > start &end date > daily budget > budget pacing, then click create

Note:

The budget that you spend per day is minimum $100 or $500 each campaigns
Daily Budget You need to set on daily Basis, Since Budget spreading automatically.
If you cant fix the budget on daily basis, It will increasing the budget automatically,
So self serve works automatic process and delivering the volumes, So Daily Budget section very Important .

Before creating a campaign, you must create an Ads (Mandatory), Buckets (Optional), Audience (Optional).

» After creating an account set the campaign status to ACTIVE.

» If you want to activate it right away then go to action state there you can select ACTIVE, INACTIVE if you want to activate it later.

Campaign

By default, you will be taken to Campaign Dashboard which displays all the existing campaigns.

Press the “+” to create a new campaign and you will see various fields to proceed with Campaign generation

Campaign name – Name of the campaign

Offer name –Name of the Offer

Date –Flight date

Metrics –CPM or CPC

Daily Budget –Budget that you want to spend for a day

Bid Price –Price or Rate

Budget Pacing – Pace of the campaign. 5% is Slow, 100% is Accelerated. We recommend to use pacing based on the targeting you choose. If it is Narrow targeting, try to use 100% pacing and then optimize it

Select Ads – Associate the appropriate ad

Advertiser Domain –Domain or the parent site of the product

Frequency Cap –FC for a day

Week part –Day Parting by days

Day Part –Day Parting by hours

Countries –Country where ad needs to be delivered

Cities – City level target

Carrier –Carriers or Mobile operators to target

Owners –List of Owners or Organization name

IP Ranges –Range of IP address to target

Network – GPRS / WIFI / Both

Traffic Type – WEB / APP / BOTH

Device ID and Bundle ID target – Obtain traffic only from those SSP who send these data. Traffic will be limited if this option is selected.

Device – Choose your desired Manufacturer

OS & Versions – Choose your desired OS and versions

The above combination works on “AND” operator

Browser Targeting – Use this option only for Mobile Web campaigns

Publishers – Select your desired SSPs to target. Administrator will review and approve as per SSP policy on ads.

Adclient Buckets – Blacklist or Whitelist the site/app to target.

Deal – Mainly for PMP deal campaigns and please check with your Account Managers

Devices List, Bundle List, App IDs List, HyperLocal List – These are part of the Audience segment where the appropriate requirement can be targeted as Include or Exclude.

Gender – MALE, FEMALE, BOTH

Age – Select a specific range of Age

Create an Ad

Please go through the below steps to understand the create ad on our platform.

» click the Ads tab, then proceed to the next step.

» Click on New Ad

» Select the type of your Ad-format like banner/Tags.

» Under Demand Menu, select “Ads” to view the Dashboard page that shows the list of existing ads.

» Click on the New Button.

» We support Banner, JS tag, Iframe Tag, HTML tag, Native, Video, Native Video

Note:

Available ad types are Banner, JS tag, Ifame tag, HTML tag, Native, video, and Rich media.

» Give a name to your Ads, then click on create button and then go to action state there you can select Active

» Ads should be in the Approved state so that you can get the Ads while creating Ad-groups.

» Ads need testing thereby our team will Approve them for live.(Tags requires 24hours scanning in testing tool)

» Make sure to create the Ads before creating the Campaigns

Creating an Audience

Similar to Buckets, we use other Targeting metrics: Device, Bundle, App Names, HyperLocal

Dashboard Overview

Once you login to your dashboard, you will be able to see the welcome screen

In the dashboard menu, spend summary will display the Spend made for a specific time period.On the left panel, you will see the following data for the current day: Bids, Impressions, Spend, Clicks, CTR

Scroll down a bit and you will seel your “Top Campaigns” & “Top Ads”

On the Top Right corner, you can check your available funds in USD.

Bucketization

We have introduced a new feature in our platform which facilitates the blocking of site IDs/publisher IDs without any limitation on the sources.

"Bucket" refers to a collection of site IDs which are saved in a Notepad (.txt) or an Excel (.csv) file in one by one fashion and there is no limit on the number of adclients.

Click on the New Button to create a new Bucket under “Demand” menu.

Targeting Options In this section , we will learn about the different types of targeting options on Adzglobe. 

The list of targeting is available on the strategy level.

Traffic Sources

This targeting feature is used in order to target or exclude exchange and direct publisher traffic sources. This means that the particular strategy that are targeted will be exposed to selected traffic sources.

Day Part

This targeting feature is used in order to target or exclude specific time span in the day. For example, you can decide to target only morning hours – or just separate hours within the day.

Traffic Type

This targeting feature is used in order to target either Web or App traffic.

Network Type

This targeting feature is used in order to target either GPRS or WiFi.

Geo Targeting

This targeting feature is used in order to target any geographical area/county

Country Carrier

This targeting feature is used in order to target a specific carrier

Country IP

This targeting feature is used in order to target specific IP’s. You can enter separate IP addresses and use dashes between the IP’s (without spaces). To enter multiple IPs, use space/enter/comma/semicolon between the ranges.

OS Version

This targeting feature is used in order to target a specific operating system (such as Android, iOS, Blackberry, etc.).

Devices Models

This targeting feature is used in order to target a specific device type, manufacturer and model such as Smartphone, Apple and iPhone 6

Browser

This targeting feature is used in order to target or exclude a specific browser such as Firefox, Chrome, etc.

General Knowledge

What is Real Time Bidding ?

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding whereas static auctions are groups of up to several thousand impressions. Overall, when compared to static auctions, RTB is more effective for both advertisers and publishers in terms of advertising inventory sold.

What is Demand Side Platform?

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. DSPs allows users to optimise based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA). DSPs creates a unique opportunity for advertisers to truly control and maximise the impact of their ads.

How to run a successful campaign 

The art of mobile media buy – programmatic way

Programmatic becomes a norm for media buying now a days. But it become increasingly difficult to get the ROI positive result especially those who are having limited exposure to media buying.

How to run a successful mobile campaign?

Lets us examine different stages involved a suscessful campaign life cycle

Campaign building stage

For any offer, we typically need three types of campaigns

A CPA/CPI campaign – to catch the media that allows buying on CPA/CPI (Less supply)

A CPC campaign – to catch most other media that is not available on CPA ( Medium supply)

Build this campaign with a low base CPC price Have specific bids on segments that work better

A CPM campaign – usually though a programmatic platform such as adzglobe and you know exactly how much to pay for each segment. This allows buying the media for lower overall price and allows using generic banners, native, rich media and tags ( Highest supply)adzglobe will allow you to buy media through CPC and CPM pricing model

Campaign lifecycle

• Probing
• Discovery
• Optimization
• Growth

Probing

Challenge

Find out if the traffic source has any potential (Adzglobe has vast experience in running and optimising different traffic sources and exchanges.)

Method →

Buy in very low prices

Discovery

Challenge

Find out if the full potential is of as many publishers and media as possible

Method →

Increase prices

Buy very wide

Aim for an ROI of 20% for the first 500 conversions, i.e. the budget should be 500 x CPA goal x 5 Run exclusion optimization (remove things that do not work) and use additional 500 conversions to get to 50% ROI

Optimization

Challenge

Get to 100% ROI

Method →

Run price optimization on all traffic matrices (  Adzglobe support highly advanced optimisation techniques )

Growth

Challenge
Increase the size of the campaign

Method → 
Run Probing, Discovery and Optimization on additional traffic sources
Identify segments of solid behavior and buy their media in CPM

Optimization best practices

Try to buy as much media as possible on CPM
Refresh the content constantly
(creative and landing pages)
Use specific bids
Use multiple landing pages to A/B test them

Common optimization matrices

Include/Exclude – Publisher/Exchanges and External publisher
Day of week
Channel – CPI campaigns
Browser – CPI campaigns
Device type – CPI campaigns
Make/model – mobile subscription campaigns
Find what IPs are working and target them – mobile subscription campaigns
Region – mobile subscription campaigns
OS version – CPI campaigns

Conversion Postback Integration Setup

Adzglobe support global postback integration through server to server.

Find below the Postback URL

https://conv.adzglobe.com/tracker/conversion?bo_ck=<clickid>&bo_aff1=<click1d2>

Where clickid is your placeholder name where we will pass our value in the landing page url. You need to post back the same to us through the above postback integration. Clickid2 is for external id, which may be blank value sometimes.

Sample Postback Response

https://conv.adzglobe.com/tracker/conversion?bo_ck=MzMkQk81JEJPMTE1LjI1MC4xNy45NCRCTyJNb3ppbGxhLzUuMCAoTGludXg7IFU7IEFuZHJvaWQgNC4zOyBwbC1wbDsgR1QtSTkzMDUgQnVpbGQvSlNTMTVKKSBBcHBsZVdlYktpdC81MzQuMzAgKEtIVE1MLCBsaWtlIEdlY2tvKSBWZXJzaW9uLzQuMCBNb2JpbGUgU2FmYXJpLzUzNC4zMCIkQk91c2VyX2lkJEJPNThGNTg0RkMtMkZBOS00MUNCLUFGOUItOUQyMzUxMkM0Mjg1&bo_aff1=

Sample Landing page URL

https://yourlandingpageurl.com?clickid=bo_ck&clickdid2=bo_aff1

where bo_ck and bo_aff1 are adzglobe click and external id macro.

adzglobe do support additional macros to send like pub id, advertiser id, campaign id…where client can track at their end for their optimisation

adzglobe support macros.

Banner Ad Macros
bo_cid	adzglobe AdClient Id of an App or Website
bo_advertiser_id	adzglobe Advertiser Id
bo_campaign_id	adzglobe Campaign Id
bo_adgroupid	Ad Group Id
bo_crid	Ad Id
bo_udid_key	adzglobe User Device Identifier collected (it may be ifa or ifa_md5 etc..)
bo_udid_val	Device Identifier (IFA,IDFA) value
bo_manufacturer	Mobile Manufacturer
bo_model	Mobile Model
bo_dpidsha1	Platform Device Id (e.g., Android Id); hashed via SHA1
bo_dpidmd5	Platform Device Id (e.g., Android Id); hashed via MD5
bo_ver_os	OS Version
bo_lang	Device Language
bo_ip	IP Address of the Device
bo_country	Country
bo_lat	Latitude from -90.0 to +90.0, where Negative is South
bo_lon	Longitude from -180.0 to +180.0, where Negative is West
bo_carrier	Carrier
bo_publisher_id	adzglobe Publisher Identifier
bo_ck	adzglobe Click Identifier
bo_exchange	Name of the exchange
bo_adc_domain	Domain of the App/Web
bo_adc_name	Name of the App/Web
bo_adc_cat	Category of the App/Web
bo_bundle	Bundle Id of the App
bo_storeurl	App Store URL

TAG Macros
This will have $in the front to avoid the repeat of the string like bo_click in the TAGS!
$bo_cid	adzglobe AdClient Id of an App or Website
$bo_advertiser_id	adzglobe Advertiser Id
$bo_adgroupid	Ad Group Id
$bo_crid	Ad Id
$bo_cb	Cache buster
$bo_impression_id	Unique Id for the Impression
$bo_udid_val	Device identifier (IFA,IDFA) value
$bo_exchange	Name of the Exchange
$bo_manufacturer	Mobile Manufacturer
$bo_model	Mobile Model
$bo_dpidsha1	Platform Device Id (e.g., Android Id); hashed via SHA1
$bo_dpidmd5	Platform Device Id (e.g., Android Id); hashed via MD5
$bo_ver_os	OS Version
$bo_lang	Device Language
$bo_ip	IP Address of the Device
$bo_country	Country
$bo_lat	Latitude from -90.0 to +90.0, where Negative is South
$bo_lon	Longitude from -180.0 to +180.0, where Negative is West
$bo_carrier	Carrier
$bo_adc_domain	Domain of the App/Web
$bo_adc_name	Name of the App/Web
$bo_adc_cat	Category of the App/Web
$bo_bundle	Bundle Id of the App
$bo_ck	Click Id
$bo_storeurl	App Store URL
$bo_click	Click tracking URL

Creative Policy

General Adzglobe Guidelines

1. Only family-friendly creatives are allowed.
2. Only click-tracking,Javascript creatives are allowed.
3. Creatives are not allowed to auto-redirect to any web page or app stores without prior users’ interaction.
4. Creatives are not allowed to auto-load any video content without prior users’ interaction.
5. No user prompts should be observed with creatives or landing pages..
6. No auto downloading of files should be observed with creatives or landing pages.
7. No iFrames are allowed.
8. No gambling ads allowed.
9. Creatives must be related to content of landing page.
10. No anti-virus ads allowed
    
    
    Creative formats
    
    
    Standard (Banner, JS tag, HTML tag, Iframe tag):
    320x50, 300x50, 300x250, 320x480, 480x320 and 728x90 (Banner Max file size: 1MB)
    
    
    Native:
    “title”: 50 characters (text may truncate with an ellipsis to 25 characters)
    “text”: 150 characters (text may truncate with an ellipsis to 100 characters)
    “iconimage”: 80 × 80 pixels or greater (with the same ratio) (recommended file size < 15KB)
    “mainimage”: 800×417 (1200x627, 1200x628 and 800x418 recommended) pixels or greater (with a 1.91:1 ratio) (recommended file size < 100KB for phones, and < 150KB for tablets)
    “link”: (native.link) destination URL for when call to action link is clicked.
    “ctatext”: 15 character limit. We strongly recommend short, one word calls to action, as longer text may be truncated.
    
    
    
    
    Video:
    Tag - VAST XML format tags only supported.
    Video file - .mp4 only supported with the following resolutions 320x480, 480x320, 768x1024, 1024x768 (Max file size: 10MB)